Philosophy

At Wildfire Design we believe that a web site is a key element of an organization's marketing. The World Wide Web has changed the way people gather information about a company or organization before they engage in a (business) relationship. You have chosen to gather information online - the fact that you are reading this page proves that. More and more people do the same thing. More than 50% of car buyers go online before they purchase a vehicle. For home buyers the numbers exceed 80%. Companies are also turning to the Web, as it saves time and gives them a better idea of a possible vendor than they would be able to gain via more traditional ways.

The old saying "you should not judge a book by its cover" may be true, but it is exactly what most people do when they try to determine which company would best suit their needs. Their first impression is vitally important, which makes it crucial for a company to communicate a strong, professional image on the Web. On average, the decision whether to further explore a company's web site is made within the first 10 seconds and is primarily based on 3 criteria: attractiveness of the design, how quickly the page loads, and how much of a chance the user believes he has to find the information he or she is looking for.

Wildfire Design understands these issues and incorporates them in every design. This includes the graphic design, the technical design, and usability. We believe that this comprehensive approach is key to a successful site. It is our goal to make an organization's presence on the World Wide Web one that pays off.